SEO Search Engine Optimization Classes

Search Engine Optimization (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimization and site speed.
The landscape of SEO changes fast. Whether it’s a new change in Google’s algorithm, or dealing with semantic natural language search, or implementing the latest accelerated mobile page technology, EJSIT has you covered.

• LEARN THE SKILLS YOU NEED FROM A TOP SEO EXPERT
• SEM SEARCH ENGINE MARKETING
• MASTER KEYWORD RESEARCH
• ON-PAGE RANKING FACTORS
• LINK BUILDING
• GOOGLE WEBMASTER TOOLS
• WEBPAGES BUILT FOR SEO
• SEO FOR LOCAL VISIBILITY
• SEARCH AND SOCIAL MEDIA ESSENTIALS
• GOOGLE
• YELP
• YP
• TWITTER
• FACEBOOK
• GOOGLE ANALYTICS